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Exactly is an Autoresponder?
Will it Help You Optimize Your Web Business?
By TaSha Franklin
What exactly is an Autoresponder? Well, explained simply, an
Autoresponder is a third party site that holds lists of email's for
will automatically respond when someone signs up using an Opt-In form
website. For instance, if you are giving away a free gift on your site,
ask them to sign up to receive their free gift using an Opt-In. To sign
they must provide their name and email address. Once they submit,
things happen. First, they are automatically sent to a Thank You page,
thanks the visitor for signing up. Or, if they've already subscribed
for the Free gift) they will be sent to an Already Subscribed page.
email information goes directly to your Autoresponder, who in turn
email to your visitor, either with their free gift, or options to
their free gift. That email address then gets saved to a list through
Not only does an Autoresponder compile your list, but they also
them by updating subscriptions daily. For example, a quick view of your
will tell you how many people subscribed that day, or the previous day.
gives you the total subscribed and unsubscribed. Also, you can have as
lists as you want! The LIST is so very important. I'll explain why. As
earlier, I do not try to sell my products right off the bat. I like to
relationship first. Show my visitor that I am actually trying to help
back at your Autoresponder, you can create email messages, or
useful information pertaining to whatever product your list is
This is where the Autoresponder shines. You can signal them to send an
newsletter to your list exactly one week after they've received your
You can then signal a 2nd email to be sent two weeks after, etc, etc.
it...Within these email messages and/or newsletters, not only are you
good quality, useful content, but you're also providing links to your
products. Now, they key is, DO NOT hit them with some big
will consider it junk and delete it, or worse, unsubscribe. You want
find your information useful!! Not annoying!!
In fact, I don't even include advertisements
or affiliate links in my
first few emails. I build my relationship first. Once they see that I'm
spam, and that my content is useful, they will be more likely to view
affiliate links, and purchase the related products. Okay, do you see
here? This is HUGE!
in all, an Autoresponder will usually cost you around $20 a month,
depending on the bells and whistles you choose. When used correctly,
be a very effective tool. Okay, let's get started!
AWeber the Autoresponder
I personally LOVE AWeber. It's easy to use, and they
help you step by
step along the way. They also offer live chat for support. My
sign up today! I will provide you with a step by step guide on how to
an Opt-In form , and build
a LIST and follow up email
messages or newsletters.
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